Like an energy saving lightbulb:

• It is illuminating – it gives light to areas of darkness
• It is energy saving – it saves me and others wasted time. It uses less energy but still gives an illuminating effect.
• Once you use it, you don’t want to be without it.
• It is sustainable
• It considers the wider environment.
• It sheds a new type of light on situations.
• It is a quick and easy method of seeing your way forward

But, you have to have something to plug it into to feel its benefits; you need an opportunity to use it!