Are you riding the waves of change or drowning in the turbulent seas? What can we learn from Gareth Morgan?

‘Imagine a long, open Hawaiian beach. The surf is rolling in, and the waves are speckled with surfers and surf-boards. Some surfers are riding the waves with flowing determination. Others are flying high into the air and plunging deep into the foam. The image provides a metaphor for management in turbulent times. For like surfers, managers and their organisations have to ride on a sea of change that can twist and turn with all the power of the ocean.’ (Gareth Morgan, 1988)

What are you doing right now? Are you surfing, swimming or drowning? Are you surrounded by beautiful fish or man-eating sharks? Today, in public services, it is all too easy to feel like the surf is spinning you around, dragging you under and then crashing you against the rocks. But, back in 1988, Gareth Morgan gave us some great insights into the management competencies that would be required moving forward, to help us surf like a professional.

Morgan reminds us that, ‘many organisations and their managers drive toward the future while looking through the rear-view mirror. They manage in relation to events that have already occurred, rather than anticipate and confront the challenges of the future.’ He is clear in highlighting that organisations are becoming flatter and more decentralised. Self-organisation is occurring where autonomy is given to remote staff groups who are controlled from a distance.

With these changes comes the undeniable need to think and work differently. Possessing specific skills and abilities and combining technical, human and conceptual skills to create efficiency is no longer enough. To date, many organisations have tended to be successful because of very tight centralised control. Direct control can often feel like an attractive and comfortable way to manage. It suits those at the top who often can’t let go because their concept of being organised is linked to controlling and monitoring their constituent teams/ services. There is also some fear that the people at the bottom will not be driven to the same excellence in decision making as those at the top. But what can replace this direct control and how do people need to work to make it happen?

Moving forward, control will look more like management of relationships across a network, rather than management of discreet activities. ‘A network must be managed as a system of interdependent stakeholders, with collective identity and management philosophies that recognise the importance of mutual dependence and collaboration and a collective sense of accountability and control.’ ‘Collective identity’ itself will be a particular challenge, in my opinion. It is all too often that teams/ services/ organisations cling on to their identity for dear life and even after years of restructuring/ integrating/ changing, being dragged under the water over and over again, they still emerge flustered, gasping and adamantly refusing to let their old identity go.

Morgan tells us that, ‘Increasingly, the leadership process will become identified with an ability to mobilise the energies and commitments of people through the creation of shared values and shared understandings’. Development of operational skills will be only one part of the story. Developing attitudes, values and the mindset to allow teams to confront, understand and deal with forces inside and outside of the organisation will be the other side of the coin and the two must work in harmony together. Navigating the forthcoming waves with foresight and flexibility will be imperative to survival.

Management competencies will look and feel much different to those of today and will include:

  • Developing contextual competencies – building bridges and alliances, reframing problems to open up new possibilities, acting nationally and locally, developing a new approach to social responsibility;
  • Reading the environment – scanning and intelligence functions, forecasting, scenario planning and identifying major occurrences that could shape the future environment;
  • Proactive management – developing proactive mindsets, managing from the outside in (keeping in close contact with the evolving environment and enhancing capacity to rise to challenges and opportunities in an ongoing way) positioning and repositioning skills (the ability to manage tension between present and future so that you can position for the future whilst avoiding collapse in existing operations);
  • Promoting creativity, learning and innovation;
  • Skills of remote management (helicoptering, managing through an umbilical cord, promoting self-organisation, managing ambiguity and managing the balance between chaos and control);
  • Using I.T. to drive improvements;
  • Managing complexity (many things at once, transitions and multiple stakeholders)

The manager may no longer be able to function as a technical specialist who is also responsible for managing people, as is so often the case today. He or she will have to be become much more of an all-round generalist. Traditional supervisory roles are likely to disappear and the important competency may then lie in the ability to get employees enthused and fully absorbed with the new corporate philosophy, rather than to follow instructions in a mechanical way.

Innovation will be essential and with it comes the need to improve lateral interactions. Team managers will need to be able to:

  • Talk to and work with one another, embedding really successful interactions;
  • Develop a sense of common purpose;
  • Engage in effective conflict management and be able to read and handle hidden tensions;
  • Be a general resource to teams, a trouble shooter, a networker between self-organising teams, linking those teams to the wider organisation;
  • Take a more hands-off approach to management so that the initiative and control is passed to others;
  • Feel comfortable dealing with loosely structured situations and only intervene when necessary and in ways that empower;
  • Be aware of feedback systems that keep them informed without giving direct operational control.

In addition, organisations will need to adopt a risk taking ‘see if this works’ attitude, developing a supportive culture to experimentation. They will need to give parameters within which to operate, monitor on the basis of results and give teams the autonomy to operate quickly and flexibly to the changing environment. Planning can be bottom up, with management ensuring that plans fit with the organisation’s overarching vision. However, early warning systems should be built in to let managers know when intervention is required. Those mechanisms should seek to maintain the autonomy of the teams.

To deal with accountability, organisations and their managers should create systems of values, so employees can share and understand the mission and general parameters that guide action, rather than developing a set of rules as bureaucratic organisations do now. This, in itself, will require a mind-set shift from current day. Future managers will have to become as skilled in the art of empowerment as traditional managers are skilled in exercising direction and control.

Anticipating, communicating, sharing, inspiring, empowering, facilitating, networking, motivating are all words which are likely to become more and more common place in relation to management competencies.

As Morgan tells us,
‘You must have a remote type of management facility – the Europeans call it the helicopter principle – where you hover like a helicopter over the scene. If something goes wrong, you can come down and resolve it, but essentially you operate at a distance, and let the operation go.’

Which, I dare say, will be easier said than done for most organisations……

(Riding the waves of change, Gareth Morgan 1988)

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