Standing on a vast expanse of coastline with no other people around is one of the most liberating feelings I know. It is made even more special by the feeling of the wind. There is nothing quite like the wind from the across the sea. It is fresh and clear and makes me feel alive. When I am further inland, I miss the wind. I miss how it makes my skin tingle and my lungs expand. How it brings me in touch with our natural world, rather than the stale stagnation of our offices and buildings, swimming with an electronics induced atmosphere, shielding us from our natural environment.
You can choose the type of wind that flows through your systems practice and subsequently your work environment. The gale that disrupts, the breeze that calms, the gust that displaces the negative and replaces it with a refreshing positive. It can be the bringer of worrisome illness or the displacer of workplace disease. It can unleash upon others the chaotic, whipping them up into its gale force gusts or wash over them a serotonin inducing calm.
Your wind can share energy and information, it can bring warmth and awareness or it can bring a soothing coolness when things get hot. The wind of your practice can sculpt the next stage of your journey, perhaps blowing you to places you never expected. Without wind it is easy to experience a stagnant stillness, sucking out your life and replacing it with stale emptiness, making you feel disheartened.
This often invisible but undeniably powerful force – the wind of your practice – is a creator. A workplace circulatory system in motion. A shaper and bringer of new life. You can choose the wind of your practice, it is part of you, and of course, it will change often, just like our weather system does.
It is the wind you create that defines the conditions for flourishing and change. It is the same wind that creates the conditions for your existence in that place. The conditions that welcome the wind, in whatever strength or patterns required for ongoing orientation and survival in your environment. There is, of course, the option to resist the wind and retain in place the stagnant air that brings tiredness and demotivation.
I call the picture above the ‘pathway to heaven’. I don’t believe in such a place but if it was real, then for me it would look like this. This is a pathway to a massive expanse of coastline where I hear nothing but the roar of the sea, the gushing of the wind and the delicate birdsong penetrating through both. It reminds me that our systems practice can be the bringer of such life or the destroyer of such life. Which do you aspire to be – the creator of the conditions for our humanness to flourish or the destroyer of our natural ways?
I am not a professional photographer, not by a long way, but it is my hobby and I thoroughly enjoy it.
It struck me how my hobby and my systems practice take similar paths. When I started out with photography I bought a good all round lens. One that would do macro photography and distance and in particular I wanted to photograph birds. Nearly 20 years on I still use that trusty lens. I know it inside out. I know how it performs. I know when to push it and when not to. It almost becomes a part of me as I scan the landscape for an interesting framing. It was a long time before I would move on from that lens and that was purposeful. I wanted to make sure I could master every setting it had to offer. I didn’t just want to use the easy, pre programmed settings but I wanted to savour everything it had to give. To understand it in depth. I had done the same in the past with a basic bridge camera, mastering it by continuously tinkering until I knew it inside and out. I was not frightened of getting things wrong. When they did go wrong I tried again until I got a result I liked. I never viewed it as failure, just learning and I loved the learning process. Getting a bad picture was just as satisfying because it taught me something else about me, the camera and how we operated together. It was exciting if things went wrong because it taught me what not to do next time.
Taken with a humble bridge camera in 2007-2008
My systems practice is the same and I use the same tactic when I train others: master the basics. Master them until you know them inside out. Learn when systems concepts and ideas are applicable and when they are not. Learn what they look like and feel like when they show up in public services or in a community setting. It takes years to master such concepts. I mean to really master them. If someone comes along and tells you they have mastered them in great depth only a few years, I would say that they probably haven’t mastered them at all. I started formal education in systems thinking in 2006. Today, in 2025 I still remind myself to go back to the basics and gain greater mastery of them.
My ethos when training and educating others is to encourage people to gain the best insights about the basics of systems thinking that you can and never stop learning. True application isn’t about using someone else’s approach but understanding the basics and developing your own approach, relevant to your own context. If you do use someone else’s approach, you can guarantee that you won’t get as much value from it without a strong understanding of basic systems thinking concepts and ideas.
Nowadays, my focus is on encouraging others on a path to deeply embodying systems thinking.
It is just like my photography – on an journey of deep and enjoyable learning.
It’s a strange phenomenon – the erosion of the individual and their unique thinking and style. I stand back and watch it with sadness in the arena of systems thinking. There are two ways I see this happening:
The first happens when a really enthusiastic and forward thinking systems thinker does not have faith or confidence in their own style and approach. I watch them as they grow at first. They have original thoughts. They are excited and committed to their own learning. They move forwards leaps and bounds beyond anything that’s currently out there. But then, it happens! Because they are starting to get ahead of the game, they stand alone. I watch as they migrate towards the crowd, seeking connection, ratification or a platform for their voice. They are sucked in by those who understand the game – the need for recognition and/ or even prestige. They wait like praying animals for the unsuspecting practitioner walk their way. They nurture them into their fold, secretly feeding off them at the same time. What I see outwardly is the once vibrant, enthusiastic and insightful practitioner melting into the shadows. Their narrative becomes nothing more than the rhetoric of the group. Their originality melts into a big, soppy puddle. They lose themselves. Their social media posts become less inspiring, their original thinking is eroded and they are lost to a space of the average, the mediocre, the ordinary. A brilliant practitioner lost to the crowd. I can name at least three instances over the last couple of years where someone I know could have been and would have been brilliant if they had followed their own course. They are now gobbled up by the gang, following those who they perceive will give them prestige by association, their original thinking now nothing but a distant memory.
My suggestion to newer practitioners in the field is to trust yourself. Step into your own creativity. Feel it, live it and let it blossom. Do not melt into the background just to fit in. No-one is going to tell you when your thinking is way beyond what they could conceive, so don’t expect pats on the back if you are doing well. You might sit in a lonely place because no-one understands you but I say ‘go with it’. Trust your journey and don’t let those who could not walk your journey stand in your way.
I would like to give newer practitioners some advice about protecting your own original ideas and work. You are surrounded by people who can benefit from your ideas, so you need to be as savvy as them about the value your work holds.
As a practitioner, it is entirely feasible for you to independently create original work. In the world of academia, people would be worried about someone taking the ideas and publishing them first, therefore taking away the claim of originality. As a practitioner, you must also consider this. Practitioners are generally not affiliated with a university. Therefore, publishing your ideas is more difficult, particularly if you want them to be open access. This can have huge costs which render this option not feasible. Therefore, it is entirely possible for you to create original work and ideas, share them (because you want people to benefit from them) and then someone write up a version of them academically. The barrier to writing up officially for practitioners is something I had not contemplated when I first started out, so this is something practitioners should be aware of.
Sharing your ideas
So, does this mean that we should not share our ideas? No, it doesn’t mean that. It just means that you need to be careful if you want to protect your work. As stated in the blog above, ‘You can’t protect an idea under copyright law – you can only protect a form it takes’ (Mewburn, 2022). Even if you write your idea down, it doesn’t stop others from taking it and running with it themselves, but it can help you to evidence copying if you need to do that at any stage.
What if you want to take your ideas into an academic context – i.e. a doctorate?
As stated in the blog, if you have over shared, it would be difficult to then shift your work into a more formal academic form (i.e. a peer reviewed journal) (Mewburn, 2022). As a practitioner, if you do not immediately go down an academic route, prepare to have your ideas used and written up by anyone. Of course, we can choose to share our work openly and ask people to develop our ideas but there is one precaution – many practitioners have asked me about becoming a consultant, as I have. To do this, it is your original ideas that give you your unique selling point. You have to market them but once you have, they are open for anyone to run with. The answer – do not over share. Give only that which is required to spark interest and keep the more developed things to yourself if you aim to use them in consultancy or if you want your ideas recognised. In the past, I have ‘thought out loud’ far too often because I did not know the pitfalls.. Yes, you are stuck in a bind: you want your work to be recognised, so you share, and then you risk losing control of it. Make your choices wisely.
Collaborating with others
Again, as the blog states, in academia there are rules around collaboration so that the creator of the work is recognised as such (Mewburn, 2022). As practitioners, we have no such protection. One of the ways people can be exposed to your work is by claiming to want to collaborate with you (or they want you to do a talk about your work). Once you have let your ideas out, your competitive advantage disappears, especially if others have larger work networks than you. My advice to practitioners is to ‘beware the love bombers!’. When you are a new practitioner, you want to be seen, so are likely to be more willing to fall for the requests for collaboration or for talks and sharing. If you share, do so wisely. Not everyone is your friend.
Summary
This is the start of work I am doing to bring awareness to systems thinking practitioners about the pitfalls of creating original ideas and work. I have made the mistakes so that you do not have to. In short:
Write you work up. I took my blogs and turned them into a self-published book to secure my ideas into one place.
If you think you want to make money from your ideas, copyright them. In reality, it is unlikely to stop others taking them but it does give you an evidence trail if you should ever need it.
Don’t over share. If it is valuable, be wise about who you share it with.
If you think you might want to go down an academic route, do so sooner rather than later. Learn about the idea of ‘original work’ and take any precautions you might need to take.
Beware of collaborations where the power dynamic is imbalanced. If you cannot keep control of how your own work is used in the collaboration, then the power dynamic is imbalanced.
Systems thinking practitioners can be leaders in the field but we need to be savvy about the pitfalls that can harm us.
In May 2023, I released my book, ‘Crossing the bridge: A practitioner’s learning journey into systems thinking and Creating the Conditions for Change’. It is a clear, non-technical and practical guide to how to start applying systems thinking ideas in an organisational setting, which I self-published through Kindle Direct Publishing.
Putting systems thinking into practice can be like crossing a precarious bridge. We never quite know when it is going to collapse below us. Even our best efforts can see us come up against unexpected challenges and obstacles. We need to practise, iterate, and practise again. It is often a jaunt into the unknown and part of our systems thinking practitioner skillset is to have trust in the journey. On this occasion, the journey I had to trust was the journey towards writing a book. I would like to encourage other practitioners to get their stories heard. As such, I’m going to summarise some insights from the process that might be useful to you.
Why did I decide to write the book?
This is an easy one to answer. I was acutely aware that the extent of my systems practice experience was valuable. My blogs were being viewed by thousands of people across the world. However, not having a PhD meant I had no affiliation with a university (despite working for one) and therefore, no ‘official’ way to share my insights. I was also contacted by someone who alerted me to attempts being made to dampen my voice. They gave me some wise advice which I immediately put into practice. I contemplated that anyone trying to keep me quiet was clearly scared. That meant not only did I have something to say but that it was potentially powerful. Instead of getting angry about what I heard, I decided instead to channel my energy into making sure the story of my deep learning journey was recorded. Hence, I wrote the book. Those who tried to harm me were the catalyst for the energy it took to engage in the writing process. This is my first point for you – writing a book takes sustained energy. If you have passion, use it creatively to encourage yourself to embark on the journey.
Getting started
What are you passionate about? What do you want to say? This is where I started. I was passionate because I was not about to let anyone erase my story or the link between certain insights and my learning. I knew what I wanted to say and immediately made a note of the key messages I wanted to share. I also considered how I wanted people to feel when they read the book. I made a note of the key ethos of the book and the style of writing I wanted to engage in.
Theory/ practice/ story? What is your book?
This was quite hard to pin down and took a few iterations. I knew I wanted an engaging story. I also wanted people to see where my insights had come from and with that, to experience the learning journey that I had been on. I wrote a short description of the book, then a longer paragraph, then what I wanted it achieve, who my target audience were, what questions I sought to answer and the style and tone I would use.
Giving your book structure
Once I had the key ethos of the book, I started to decide on the structure. I had it in my mind like three acts of a play. Within each act were a series of chapters. I penned out the acts, the chapters, what messages I wanted to give in each chapter. I then decided which stories about my learning journey would give the key messages I wanted to share. Then came the number of pages and wordcount, so I could gauge whether I had enough content.
Using previous writing in the book
If you are self-publishing, as I did, you are in control so you can use what you want. I used a lot of my past blogs. Blogs can give valuable insights away and yet rarely do they get attributed to the author. I wanted to put mine together in a more formalised way. I also included some new content, for those who follow me and would be looking for something new/ additional. Don’t let your thoughts or writing go to waste – turn them into something.
Use an editor/ copywriter/ all-round advisor
I was extremely lucky in this respect. A good friend and ex colleague was now offering this service. We had worked together. She was part of my journey. There really was no better person to guide me. I would advise that even if you are self-publishing, this role is critical. Choose wisely. I got advice on style, making messages clearer, structure and most importantly….where I did not make sense to outside eyes and ears! It is easy to get so wrapped up in your writing that it only makes sense to you. The money this element costs is worth every penny and I would never embark on writing another book without this support.
Getting others to read your work
I also got friends to read the draft book. Friends who were not in my world of work. I didn’t tell them much about the book before they read it. I wanted to know what came across to them. Reconciling their feedback with what I had intended the key insights to be was crucial.
It is a long process
Writing your book is the easy part. Organising it, formatting it, getting it reviewed, making changes, tweaking, changing, repeating the formatting is a long process. You have to be dedicated and not be afraid to deal with the details. I always knew I could write the book (I have been writing short stories for years and love to write). I never thought I could understand the requirements of the self-publishing process. This was where my editor and advisor was an absolute gem. She helped me locate materials to guide me through the process.
Will people buy your book?
Don’t expect huge sales if you self-publish, especially if you are aiming at a specialist market, as I was. I got an early influx of sales and then it tailed off to a steady trickle. I don’t think I need to say here that you do not benefit from the full price of the book but instead receive a royalty. Unless you are a well known writer selling thousands of books, it isn’t going to make you money. It is better to be doing your writing for other reasons.
Was it worth it?
100% yes. I felt myself develop and grow during the process in two different ways. Firstly, my systems practice grew and developed as I went through the reflective process and recognised how far I had travelled. Secondly, writing a book itself was new to me and so I develop new skills along the way. For me, it was a life changing experience that I enjoyed and when I have the time and space, further books will emerge.
Why is it important that systems practitioners write books
I believe practitioners are the ones with the great systems thinking insights and in some cases, I know this for sure. They do not, however, have enough recognised outlets to share them. Without an affiliation to a university, academic publishing can be difficult. It is not acceptable, in my perspective, to believe that it is only academics who create, have insights or lead in the field. This is not always the case. They just have more outlets (journals etc) to make it look like the case. In my work and experiences, practitioners are at the cutting edge of systems practice. They are insightful, creative and moving things forwards. They just need the outlets to put their stuff out into the world. Self-publishing was, for me, one of the easiest ways to do it.
My final message
This is a short and direct message: If you are at all interested in writing, do it. Don’t hesitate and enjoy every minute of it.
Visionary thinking and creative insight does not always come from being an academic. I have spoken and written many times about the creativity and insight of those applying systems thinking in their everyday work. They generally aren’t sat at computers writing journal articles, paying for them to be published or going through grueling peer review processes. They aren’t always the ones spending hours writing books or even blogs like this one. They are just getting on with things and generating incredible insights along the way. They are not just the thinkers or the creators. They are the ones who can turn abstract ideas into reality, a skill in its own league, the significance of which is often overlooked.
Sadly, no matter how much experience you have, how good you are at your craft, how many qualifications you have, if you do not enter into the archaic labyrinth that is academic publishing, you generally don’t exist and nor will you ever. You will never be quoted, referenced or referred to because it isn’t the done thing in academia to make reference to the work of a ‘non-academic’. So, as a practitioner what do you do? Keep your insights to yourself? Just use them for personal use and don’t share? I guess that would be the easy way but I do not think it is the right way. I think all of the systems practitioners out there who do not sit in an academic context need to have their insights, creativity and wise and sometimes daring application showcased.
I would love to see a ‘festival of systems practice’ that was not devised, designed, engineered, hosted or controlled by people with an academic or even a consultancy background. Consultants often collaborate with academics, which I discuss in the book ‘Crossing the Bridge’ (2023). Together they have dominance in the field. A festival of practice for internal agents is what is on my mind – those using systems thinking in the work place, usually without the title of ‘systems thinking practitioner’ and/ or without projects specifically badged as systems thinking. A festival that demonstrates their embodiment of systems thinking concepts and ideas. I can, however, already envisage the unintended consequences of showcasing such creative brilliance. I would, however, like to see it not just happen, but become the established norm with a new system of recognising new insights generated by the systems practitioner. Insights which do not have to be written up in an antiquated, cumbersome process of academic publishing.
Reference:
Roberts, P (2023) ‘Crossing the Bridge: A practitioner’s learning journey into systems thinking and Creating the Conditions for Change’ UK: Kindle direct publishing
This is my 100th blog on being a systems thinking practitioner and the insights the application and my journey have created.
It’s interesting, isn’t it, the way people react to you asserting boundaries in your work? I don’t know about you but whenever I assert a boundary, people think I’m going crazy. I’m not. I’m just letting you know that you cannot manipulate my purpose to serve you instead of serving me.
Boundaries are absolutely essential in my work. Not least because without them I would become swamped by daily demands. It is bigger than that though, especially in relation to running my own business, creating my own approaches and taking my systems thinking into new arenas. I have quite strict boundaries in place already and I tend to implement new ones when I see an interconnected situation that might cause me some detriment in the future.
Then there are my values. I stand strongly in my values and live them. My boundaries are often linked to my values. This is not the act of someone who doesn’t know what they are doing. This is a business woman asserting boundaries based on her values. You may not understand them, but you don’t have to. They are my values and my decisions. The only person who needs to understand them is me.
My message here is that strong boundaries are sometimes necessary but when women in particular assert them, the reaction from others can be quite powerful. I suspect that men have much less challenge to their boundaries.
The only person who generally has an issue with your boundaries is a person trying to manipulate them for their own advantage. For any aspiring systems thinking business owners out there, do be aware of the boundaries you might have to set that others may never understand.
It’s Sunday morning and I’m in my favourite place – my office. It’s warm and cosy. I’m surrounded by personal artefacts that have great meaning. I have plants and ambient lighting. I have a window and I can see trees and bushes and I can hear the birds on my roof. I have my books and my notepads and pens. I have music and my computer and I am doing the things that give me most joy (alongside swimming, which is my other love) – reading, learning and writing. My creative brain is alive and the possibilities endless.
I have just watched a TED talk by Susan Cain (2012) on the power of introverts and my heart came alive at the words, ‘put yourself in the zone of stimulation that works for you’. This……this place and this time is my place of stimulation and I love it. I love my solitude where I can think and contemplate and create.
But I am also a little frustrated. I am frustrated because consistently and persistently people tell me to ‘go out more’ ‘do more’ ‘be with people more’. But these things do not bring me pleasure. I usually just spend my time looking at the time, wondering when I can escape. I’m not shy, I don’t fear social judgement. Nor am I antisocial. I don’t hate people and there is nothing wrong with me. I just prefer my own zone of stimulation – my comfortable places where I can quietly contemplate.
I am often expected by others to be loud, prominent, be the talker in the room and yes, at times, I have to be this person to be able to do my work. This is not, however, my zone of comfort. As a systems thinker, I am cognizant of embracing multiple perspectives. So, who is considering my perspective? Who is allowing the more introverted systems thinkers to shine? Who is asking them what they think? Not many, I can tell you. Instead the masses prefer those with a charismatic personality, the talkers who seem to be taking action. But action without contemplation, as Cain (2012) tells us is not always the best way and those with the biggest voices are not generally those who get the best result.
So what happens when an introvert creates something exciting or gets big results? Disbelief, that’s what. People didn’t see where it came from, so they can’t believe it. Sadly, this is a common thing to see in workplaces. The challenge I put forward today is, who is listening to the introverted systems thinkers? Who is appreciating their creativity and who is inviting them in, in a way that works for them, rather than it only working for you? Imagine how much you are missing if you don’t create the right conditions for a more diverse group of thinkers, whose creativity emerges in different ways.
I’ve been liaising with a number of systems thinking practitioners lately who are new to the field or may still be going through their training. Many are keen to know what it’s really like to be a systems thinking practitioner. It isn’t a well-known profession, although there have been systems thinkers in existence probably for the whole of history. It isn’t a well-known profession because in the past it hasn’t been classed as a profession. Putting the debate about whether or not it should be a profession to one side (I will leave that for another day) I can tell about the context of my work and that of other practitioners I know.
Firstly, I should say that the definition and context of our work is very wide and varied. We might be someone who works in an organisation, doesn’t have ‘systems thinking practitioner’ in their official title but uses systems thinking in their work and has embedded systems thinking habits into their own way of being. We might be a scholar, someone with or working towards a Doctorate, who studies and/ or practices systems thinking. We might be an academic who teaches systems thinking. We might be one of the few who have a job title that states ‘systems thinking practitioner’. We might be someone working on systems change who clearly works in a systems thinking informed way but doesn’t hold a formal title of systems thinking practitioner. We might be a consultant who has a qualification in systems thinking. We might be a bit of all of these things. Generally, though, a systems thinking practitioner, who works professionally as such, is both qualified (often to postgraduate level) and experienced in the field.
And how do we carry out or work? Well, this too is very wide and varied. I’ve heard a lot of systems thinking practitioners in training or those aspiring to be systems thinking practitioners in the future believe that we’re given special projects to do. That they’re labelled as systems thinking, have a beginning and end and we are given the time and space to enact them as we see fit. This might be true sometimes but generally, the reality can be quite different. This is especially the case if we work as an employee in an organisation and we don’t have ‘systems thinking’ in the title of our job (and most people don’t). The reality is that we might work on several overlapping projects or programmes at the same time. We might be quickly moved around from project to project. We might start something and never get to finish it because the context has changed or because the actual change takes many years. We might be moved from department to department, from site to site from organisation to organisation. Just because you don’t have a separate systems thinking project, with a flag sticking in the top of it saying ‘systems thinking’, it doesn’t mean you’re not a systems thinking practitioner. I have tutored hundreds of people who have gained the MSc in systems thinking in practice who are now systems thinking practitioners but who have never had ‘systems thinking’ or ‘systems thinker’ in their official work title.
Usually a practitioner’s work is messy, boundaries change. We’re pulled in many different directions and at the same time. We might have to contend with a very frantic day to day operational management situation or a situation of high risk or anything where we have to give focused and targeted attention to something. Our systems thinking comes into play if and when the time is right. Then, we might take one bit of one approach, apply it, swiftly move on, apply something else. That’s part of our skill – to know what’s useful and when.
We might have to compromise around how we use our systems thinking to flex to the developing situation. Our practice is all different and might play out in very different ways. Of course, some people are asked to do specific systems thinking orientated projects or pieces of work but in my experience these happen far less frequently than the day-to-day application of systems thinking in an organisation that you might do as part of any job.
Remember, systems thinking is not an exclusive club. Anyone trying to make it such a thing are probably working towards their own self-promoting goals. Yes, there are qualifications that can give you the validation of your practice and these should be considered when hiring a systems thinking practitioner for a specific professional role. However, systems thinking is for everyone. It is a way of thinking that can be adopted by anyone who has the curiosity and determination to consider another way of thinking about complex situations.
Don’t be put off if you don’t have a specific ‘systems thinking’ titled project or piece of work. If you have the qualification and you can put systems thinking into practice, then you are in the same place as a lot of other practitioners. They key thing is to make it count. Apply systems thinking well and make a difference.
systems practitioner Ltd 